Ingredients173Formats423Packaging327Regulation58Launches1021Consumer460Search & AI61
This week / For you

This week for brands

Beauty & personal-care brands, DTC brands, retailer private labels, incubators · Week 40, 2026

358retailer launches
160consumer questions
21AI citation categories
Brands need to know what competitors launched this week, what consumers are asking, what the same product is called in each market, and whom AI cites when it answers about the category. The last one increasingly shapes how new customers discover brands — a brand AI rarely cites has little visibility in AI search.
01

Retailer new arrivals this week

All launches
Sephora · LipsEADEMLe Chouchou Softening + Smoothing Peptide Daily Lip Balm$24.00Sephora · SkincareLANEIGECream Skin Milky Hydration Sheet Mask with Ceramides & PeptidesSheet, hydrogel & bio-cellulose masks$4.00 - $19.00Sephora · SkincareArenciaVitamin C Booster Shot Cream with Glutathione for Brightening Hyperpigmentation and Dullness$22.00Sephora · SkincareBeauty of JoseonMini Glow Replenishing Rice Milk Lightweight Hydration Toner$8.00Sephora · SkincareLANEIGECream Skin Milky Toner with Ceramides & Peptides for Nourishing Hydration$6.00 - $48.00Sephora · LipsLANEIGELip Sleeping Mask – Intense Hydration Lip Treatment with Vitamin C$24.00 - $25.00Sephora · LipsSummer FridaysLip Butter Balm Treatment for Hydration + Nourishing Shine$24.00Sephora · LipsLANEIGEMidnight Minis Hydrating Lip Sleeping Mask Treatment 5 pc. Gift Set$23.00Sephora · SkincareinnisfreeGreen Tea Korean Ceramide Mist with Hyaluronic Acid for Redness & SoothingFace mists$17.00Sephora · SkincareBiodanceRejuvenating Caviar PDRN Real Deep Mask - 1 Pack for Natural Skin Renewal & Firming$5.00Sephora · Body CareTouchlandPower Mist Hydrating Hand Sanitizer$10.00 - $12.00Sephora · SkincareYouth To The PeopleSuperfood Hydrating Gentle Antioxidant Refillable Cleanser$16.00 - $69.00Sephora · SkincarerhodeGlazing Mist Hydrating Face SprayFace mists$20.00 - $30.00Sephora · LipsLANEIGELip Glowy Balm – Lightweight Hydration Lip Treatment with Shea Butter$19.00Sephora · SkincareBiodanceCollagen & PDRN Hydrogel Bounce Set$22.00Sephora · SkincareBeauty of JoseonGlow Replenishing Rice Milk Lightweight Hydration Toner$8.00 - $18.00Sephora · SkincareWhippedStrawberry Vanilla Face Mask Cleanser+NiacinamideSheet, hydrogel & bio-cellulose masks$26.00Sephora · SkincareTorridenDIVE IN 5D Hyaluronic Acid Glow Mist for Makeup-Ready Radiance & Barrier Care$27.00Sephora · LipsOLEHENRIKSENPout Preserve Hydrating Peptide Lip Treatment$24.00Sephora · SkincareAESTURAMini ATOBARRIER365 Hydrating Milky Cream Mist$12.00Sephora · SkincareWhippedMugwort Tea Tree Face Mask Cleanser + MadecassosideSheet, hydrogel & bio-cellulose masks$26.00Sephora · LipsLANEIGEGlassy Lip Minis 3 Pc. Glaze Craze Tinted Peptide Lip Serum Gift SetAcne & oil-control serums$26.00Sephora · SkincareinnisfreeGreen Tea Ceramide Korean Makeup Removing Double Cleansing BalmFace cleansers$19.00Sephora · SkincareSephora FavoritesHoliday Must-Haves Makeup & Skincare Value Set$59.00Sephora · LipsSummer FridaysThe Lip Butter Balm Minis - Pink Set$25.00Sephora · SkincareAbibGummy Sheet Mask Heartleaf Sticker Korean Face Mask for Sensitive Skin, Soothing & Redness ReliefSheet, hydrogel & bio-cellulose masks$4.00Sephora · SkincareFULLYRice PDRN Glow Barrier Boosting SerumAcne & oil-control serums$27.00Sephora · SkincareLANEIGEMini Cream Skin Milky Toner Mist with Ceramides & Peptides for Nourishing HydrationFace mists$12.00 - $19.00Sephora · Lipspoint of view.amp it amplifying high-shine smoothing lip balm ampouleFreeze-dried ampoules$22.00Sephora · SkincareLANEIGENeo Blurring Loose Finishing Powder for Shine Control and SmoothingBase makeup (foundation, cushion, concealer, setting)$25.00
02

Claim language in launches

  1. HydratingLANEIGE · Cream Skin Milky Hydration Sheet Mask with Ceramid101▲17
  2. Brightening / glowArencia · Vitamin C Booster Shot Cream with Glutathione for 59▲12
  3. Firming / anti-agingBiodance · Rejuvenating Caviar PDRN Real Deep Mask - 1 Pack 38▲1
  4. Acne / blemishinnisfree · Rapid Vitamin C Korean Brightening Serum for Dar24—
  5. SPF / sunscreenAbib · Airy Sunstick Protection Bar SPF50+ Broad Spectrum, S13▲5
  6. BarrierTorriden · DIVE IN 5D Hyaluronic Acid Glow Mist for Makeup-R12▼2
  7. Clean beautySephora Favorites · Cozy & Clean Makeup Value Set10▲5
  8. Long-wear / waterproofrhode · Pocket Bronze Long-Wearing Cream Bronzer7▲2
  9. Oil-free / oil controlONE/SIZE by Patrick Starrr · On 'Til Dawn Mattifying Waterpr4▲3
  10. Sensitive skinAbib · Gummy Sheet Mask Heartleaf Sticker Korean Face Mask f3▲2
  11. Recyclable / recycled250 Pcs - 3.6 Inch x 5.7 Inch Pinch N Slide 3.0 PCR Smell Pr3new
  12. VeganSerenida Purifying Shampoo for Oily Hair, Vegan Cruelty-Free2new
  13. Cruelty-freeSerenida Purifying Shampoo for Oily Hair, Vegan Cruelty-Free2new
  14. Fragrance-freeHULKFIT Disposable Face Towels, 100% Cotton Unscented Tissue1new
03

What consumers are asking

More consumer questions
TTikTokHow to make the me if i was a perfume trendTTikTokBest sunscreens for oily skin non greasyTTikTokWhat to do when a pimple patch leaves a mark ...TTikTokIs method shampoo good for black peopleTTikTokBest mascara easy to removeTTikTokHow to use hypochlorous acid spray from targetTTikTokBest lipstickTTikTokBest niacinamide serumTTikTokWhat foundation shade is close to elf halo glow shade 6TTikTokBest body lotionsTTikTokCan i use a hair mask before a glossTTikTokBest oil cleanser for oily skinTTikTokBest eye patches for under eye bags puffy eyesTTikTokWhat blush does shelby ann use
04

Which sources AI cites

Hydrocolloid pimple patches“acne patch”
healthline.com 36%reddit.com 27%aad.org 15%health.clevelandclinic.org 14%medicalnewstoday.com 9%
24,238answers
Under-eye patches“under eye patch”
reddit.com 41%healthline.com 23%allure.com 12%mayoclinic.org 12%my.clevelandclinic.org 11%
9,000answers
Oil blotting paper“oil blotting paper”
reddit.com 50%healthline.com 14%aad.org 13%goodhousekeeping.com 12%chefsresource.com 11%
2,290answers
Sheet, hydrogel & bio-cellulose masks“sheet mask”
reddit.com 58%en.wikipedia.org 12%allure.com 11%vogue.com 10%healthline.com 9%
12,585answers
Pore / nose strips“pore strip”
healthline.com 36%reddit.com 23%health.clevelandclinic.org 14%aad.org 14%allure.com 12%
6,780answers
Toner & treatment pads“toner pad”
reddit.com 37%allure.com 25%healthline.com 17%vogue.com 15%en.wikipedia.org 6%
1,759answers
Mouthwash & toothpaste tablets“mouthwash tablet”
healthline.com 34%dentaly.org 24%webmd.com 17%pavillon.org 13%aaoinfo.org 12%
307answers
Microneedle / microdart patches“microdart pimple patch”
glamour.com 22%vogue.com 22%reddit.com 21%health.clevelandclinic.org 20%allure.com 15%
105answers
Single-dose & ampoules“skincare ampoule”
reddit.com 38%vogue.com 21%ulta.com 16%allure.com 15%hwahae.com 10%
1,367answers
Disposable face towels“disposable face towel”
reddit.com 47%cdc.gov 16%ulta.com 15%en.wikipedia.org 11%cleanskinclub.com 11%
584answers
Microneedle eye patches“microneedle eye patch”
healthline.com 24%reddit.com 20%pubmed.ncbi.nlm.nih.gov 20%vogue.com 18%byrdie.com 18%
321answers
Skincare serum capsules“serum capsule”
reddit.com 43%vogue.com 15%allure.com 15%healthline.com 14%pubmed.ncbi.nlm.nih.gov 13%
876answers
reddit.comhealthline.comallure.comvogue.comaad.orghealth.clevelandclinic.orgen.wikipedia.org

Percentages = each site’s share among the top six cited sources for that category. Non-industry sites are shown as they appear.

05

What each market calls the same product

CategoryTop US names (monthly searches)UK-specific names
Hydrocolloid pimple patchespimple patch 165,000 · pimpel patch 165,000 · hydrocolloid pimple patch 74,000 · acne patch ≈49,500*spot patch, spot sticker
Microneedle / microdart patchesmicrodart pimple patch 4,400 · microneedle pimple patch 2,900 · microneedling pimple patch 2,900 · micro dart patch 1,900microneedle spot patch
Microneedle eye patchesmicroneedle eye patch 1,300 · micro needle eye patch 1,300 · hyaluronic acid microneedle patch 720 · microneedle under eye patch 390—
Oil blotting paperblotting paper 14,800 · oil absorbing sheets 8,100 · oil blotting sheets 8,100 · oily skin blotting paper 1,300—
Oil-control filmoil control film 110 · oil blotting film 50 · oil absorbing film 10 · oil absorbing film sheets ——
Pore / nose stripspore strip 9,900 · blackhead nose strip 5,400 · nose strips for blackheads 5,400 · nose pore strip 4,400—
Toner & treatment padstoner pad 8,100 · toning pads 8,100 · k beauty toner pad 5,400 · exfoliating toner pad 5,400glow pads
Disposable face towelscotton face towel 1,900 · disposable face cloth 1,600 · disposable face cloths 1,600 · dry face towel 1,600disposable flannel
Under-eye patchesunder eye patch 40,500 · under-eye patch 40,500 · undereye patch 40,500 · puffy eye patch 18,100—
Sheet, hydrogel & bio-cellulose maskscollagen face mask 9,900 · mask sheet 8,100 · face sheet mask 6,600 · facial sheet mask 6,600—
Skincare serum capsulesretinol capsule 480 · vitamin c capsule serum 320 · capsule serum 260 · skincare capsule 260—
Single-dose & ampoulesskincare ampoule 1,900 · ampoule serum 1,000 · travel size skincare 880 · unit-dose packaging 590—
Mouthwash & toothpaste tabletstoothpaste tablet 5,400 · mouthwash concentrate 880 · chewable toothpaste 720 · portable mouthwash 590—
Powder paperspowder paper 170 · powdered blotting paper 70 · face powder paper 30 · facial powder paper 30—
Blackhead removal kitsblackhead removal kit 320 · blackhead remover kit 320 · blackhead remover liquid 90 · blackhead kit 70—
Hydrocolloid rolls & sheetshydrocolloid roll 18,100 · hydrocolloid tape 6,600 · pimple patch roll 3,600 · pimple patch tape 1,900—
Facial & makeup-remover wipesmakeup wipes 12,100 · makeup remover wipes 8,100 · facial wipes 6,600 · facial cleansing wipes 4,400—
Sunscreen for oily skinsunscreen for acne prone skin ≈285,000* · suncream 110,000 · fungal acne safe sunscreen ≈35,000* · korean sunscreen 33,100sun cream
Hypochlorous acid sprayshypochlorous acid spray 110,000 · hypochlorous spray 6,600 · face spray for acne ≈5,120* · hypochlorous acid facial spray 2,900—
Face mistshydrating face mist 8,100 · hydrating facial mist 8,100 · facial mist 5,400 · face mist 5,400—
Acne & oil-control serumsniacinamide serum 74,000 · acne serum ≈55,220* · pdrn serum 22,200 · azelaic acid serum 18,100—
Freeze-dried ampoulespdrn ampoule 390 · salmon dna ampoule 50 · pdrn ampoule serum 50 · freeze dried ampoule 10—
Face cleansersfacial wash 49,500 · salicylic acid cleanser 40,500 · facial cleanser 27,100 · face cleanser 27,100—
Body & back acne carebody acne wash ≈51,300* · acne body wash ≈51,300* · body wash for acne ≈24,820* · body acne treatment ≈15,340*—
Bio-cellulose eye masksbio cellulose eye mask 70 · biocellulose eye mask 70 · bio-cellulose eye patch 10—
Makeup mixing palettesmakeup mixing palette 1,000 · make-up mixing palette 1,000 · foundation mixing palette 260 · mua palette 10—
Beauty podsmask pod 40 · skin care pod 30 · face mask pod 30 · moisturizer pod 20face mask pot
Snap sachets & card packssnap sachet 30 · snap and squeeze sachet 10 · break-to-use card pack — · break to use pack ——
Travel-size ministravel size toiletries 18,100 · travel toiletries 4,400 · travel size cosmetics 2,900 · carry on toiletries 1,000travel minis, mini toiletries
Base makeup (foundation, cushion, concealer, setting)concealer 74,000 · setting spray 40,500 · bb cream 33,100 · makeup setting spray 33,100tinted moisturizer, tinted moisturiser
Lip makeup (lipstick, liquid lipstick, lip oil)lip gloss 90,500 · lipstick 60,500 · lip stick 60,500 · lip stain 49,500—
Eye makeup (mascara, eyeliner, eyeshadow, brows)cluster lashes 135,000 · mascara 110,000 · lash extensions 74,000 · eyeliner 60,500—
Cheek makeup (blush, bronzer, contour, highlighter)bronzer 40,500 · contour stick 14,800 · cream blush 14,800 · liquid blush 14,800—
Shampoo (incl. anti-dandruff, bars, dry shampoo)anti-dandruff shampoo 165,000 · sulfate-free shampoo 165,000 · shampoo 135,000 · clarifying shampoo 110,000—
Hair treatment & scalp careleave-in conditioner 74,000 · hair growth serum 74,000 · hair oil 60,500 · hair mask 49,500—
Body care (lotion, butter, scrub, hand cream)body scrub 74,000 · body oil 49,500 · body lotion 27,100 · massage oil 27,100—
Perfume (EDP, EDT, solid perfume, discovery sets)perfume 301,000 · eau de toilette 110,000 · eau de parfum 49,500 · niche perfume 33,100—
Body & hair mistshair perfume 27,100 · body spray 14,800 · body mist 12,100 · hair mist 5,400—

* Google withholds volume for health terms such as “acne”; estimated from Google Trends against a same-category anchor. Full glossary: product-name glossary

BRAND MOVES

Competitor moves: who just raised, launched or expanded

All 36
FundingGlobal Cosmetics News
L'OréalL’Oréal Raises €2 Billion Through Triple-Tranche Bond Offering$2160.0M · 29 Sep
FundingBeauty Independent
Aïza Parent AmaaniAïza Parent Amaani Raises $5M To Scale The Middle Eastern Beauty Brand Across The Gulf And Beyond$5.0M · 29 Sep
FundingTech in Asia
Dubai beauty company AmaaniDubai beauty company Amaani raises $5m for Saudi push$5.0M · 🇦🇪 Middle East · 28 Sep
Fundingindianstartupnews.com
Dubai-based AmaaniDubai-based Amaani bags $5 million as its beauty brand AÏZA posts over 9X revenue growthGrowth · $5.0M · 🇦🇪 Middle East · 28 Sep
FundingAsia Business Outlook
Dubai Beauty Firm AmaaniDubai Beauty Firm Amaani Raises $3M to Expand AIZA Into Saudi Arabia$3.0M · 🇦🇪 Middle East · 28 Sep
Fundinginstagram.com
FiriBeauty discovery startup Firi has raised $3 million in a seed funding round led by 360 ONE Asset, with participation from Better Capital, Kunal Shah and several founders and operators. Founded by formSeed · $3.0M · 16 Sep

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