Ingredients173Formats423Packaging327Regulation58Launches1021Consumer460Search & AI61
This week / Supply chain

Launches & channels

Sephora, Ulta and Credo new arrivals, US DTC brand-store launches and Amazon new listings — who is launching what.

This week 1,021 items358retailer new arrivals663Amazon listings
01

Retailer new arrivals

Sources: new-arrival pages published by Sephora, Ulta and Credo.

Filterable database
Sephora · LipsEADEMLe Chouchou Softening + Smoothing Peptide Daily Lip Balm$24.00Sephora · SkincareLANEIGECream Skin Milky Hydration Sheet Mask with Ceramides & PeptidesSheet, hydrogel & bio-cellulose masks$4.00 - $19.00Sephora · SkincareArenciaVitamin C Booster Shot Cream with Glutathione for Brightening Hyperpigmentation and Dullness$22.00Sephora · SkincareBeauty of JoseonMini Glow Replenishing Rice Milk Lightweight Hydration Toner$8.00Sephora · SkincareLANEIGECream Skin Milky Toner with Ceramides & Peptides for Nourishing Hydration$6.00 - $48.00Sephora · LipsLANEIGELip Sleeping Mask – Intense Hydration Lip Treatment with Vitamin C$24.00 - $25.00Sephora · LipsSummer FridaysLip Butter Balm Treatment for Hydration + Nourishing Shine$24.00Sephora · LipsLANEIGEMidnight Minis Hydrating Lip Sleeping Mask Treatment 5 pc. Gift Set$23.00Sephora · SkincareinnisfreeGreen Tea Korean Ceramide Mist with Hyaluronic Acid for Redness & SoothingFace mists$17.00Sephora · SkincareBiodanceRejuvenating Caviar PDRN Real Deep Mask - 1 Pack for Natural Skin Renewal & Firming$5.00Sephora · Body CareTouchlandPower Mist Hydrating Hand Sanitizer$10.00 - $12.00Sephora · SkincareYouth To The PeopleSuperfood Hydrating Gentle Antioxidant Refillable Cleanser$16.00 - $69.00Sephora · SkincarerhodeGlazing Mist Hydrating Face SprayFace mists$20.00 - $30.00Sephora · LipsLANEIGELip Glowy Balm – Lightweight Hydration Lip Treatment with Shea Butter$19.00Sephora · SkincareBiodanceCollagen & PDRN Hydrogel Bounce Set$22.00Sephora · SkincareBeauty of JoseonGlow Replenishing Rice Milk Lightweight Hydration Toner$8.00 - $18.00Sephora · SkincareWhippedStrawberry Vanilla Face Mask Cleanser+NiacinamideSheet, hydrogel & bio-cellulose masks$26.00Sephora · SkincareTorridenDIVE IN 5D Hyaluronic Acid Glow Mist for Makeup-Ready Radiance & Barrier Care$27.00Sephora · LipsOLEHENRIKSENPout Preserve Hydrating Peptide Lip Treatment$24.00Sephora · SkincareAESTURAMini ATOBARRIER365 Hydrating Milky Cream Mist$12.00Sephora · SkincareWhippedMugwort Tea Tree Face Mask Cleanser + MadecassosideSheet, hydrogel & bio-cellulose masks$26.00Sephora · LipsLANEIGEGlassy Lip Minis 3 Pc. Glaze Craze Tinted Peptide Lip Serum Gift SetAcne & oil-control serums$26.00Sephora · SkincareinnisfreeGreen Tea Ceramide Korean Makeup Removing Double Cleansing BalmFace cleansers$19.00Sephora · SkincareSephora FavoritesHoliday Must-Haves Makeup & Skincare Value Set$59.00Sephora · LipsSummer FridaysThe Lip Butter Balm Minis - Pink Set$25.00Sephora · SkincareAbibGummy Sheet Mask Heartleaf Sticker Korean Face Mask for Sensitive Skin, Soothing & Redness ReliefSheet, hydrogel & bio-cellulose masks$4.00Sephora · SkincareFULLYRice PDRN Glow Barrier Boosting SerumAcne & oil-control serums$27.00Sephora · SkincareLANEIGEMini Cream Skin Milky Toner Mist with Ceramides & Peptides for Nourishing HydrationFace mists$12.00 - $19.00Sephora · Lipspoint of view.amp it amplifying high-shine smoothing lip balm ampouleFreeze-dried ampoules$22.00Sephora · SkincareLANEIGENeo Blurring Loose Finishing Powder for Shine Control and SmoothingBase makeup (foundation, cushion, concealer, setting)$25.00Sephora · LipsGisouHoney Infused Hydrating Lip OilLip makeup (lipstick, liquid lipstick, lip oil)$28.00Sephora · SkincareAbibAiry Sunstick Protection Bar SPF50+ Broad Spectrum, Semi-Matte Sunscreen Stick for Oily & Combination SkinSunscreen for oily skin$28.00Sephora · SkincarerhodeMini Glazing Mist Hydrating Face SprayFace mists$20.00Sephora · SkincareErborianMini CC Cream Color-Corrector for Natural Luminous Finish with Korean 2% Centella Asiatica Extract and Hyaluronic AcidBase makeup (foundation, cushion, concealer, setting)$26.00Sephora · SkincareFULLYGreen Tomato Deep Purifying Clay Mask Cleanser$20.00Sephora · SkincarerhodeSpotwear Hydrocolloid PatchesHydrocolloid pimple patches$16.00Sephora · SkincareCell Fusion CPOST α FIRST COOLING FACE MASK 5-PACKSheet, hydrogel & bio-cellulose masks$11.00Sephora · SkincareSephora FavoritesGleamy Dreamy Makeup and Skincare Value Set$50.00Sephora · SkincareRejuranPore Tightening Gel Mask c-PDRN® for Visible Pores, Firming & Smooth Texture$6.00Sephora · SkincareHanyulKorean Mini Yuja Brightening 2-in-1 Mask to Foam Cleanser with Vitamin C + NiacinamideFace cleansers$12.00Sephora · SkincareinnisfreeGreen Tea Korean Ceramide Milk Sheet Mask 5-Pack for Hydration & Barrier RepairSheet, hydrogel & bio-cellulose masks$12.00Sephora · SkincareWELLAGEReal Hyaluronic Blue 100 Ampoule for 30-Layer Deep HydrationFreeze-dried ampoules$21.00Sephora · SkincareinnisfreeGreen Tea Korean Cooling Toner Pads with Hyaluronic Acid + PanthenolToner & treatment pads$25.00Sephora · Tools and Beauty DevicesTHOMEThe Glow SIGNATURE Professional-Grade Ultrasound Skincare Device for Firming, Radiance & Anti-Aging$299.00Sephora · SkincareinnisfreeSupercharged Gift Set with Korean Jeju Green Tea & Hyaluronic Acid for Barrier Repair$25.00Sephora · SkincareLANEIGEWater Bank Blue Hyaluronic Cream Moisturizer for Moisture Barrier Repair$22.00 - $38.00Sephora · SkincareBeauty of JoseonRevive Ginseng Glow Ritual Skincare Set for Firming & Radiance$37.00Sephora · SkincarebeplainMUNG BEAN pH-BALANCED CLEANSING FOAM Pore-focused CleansingFace cleansers$26.00Sephora · SkincareBeauty of JoseonMini Dynasty Cream for Intensive Hydration with Squalene + Rice Bran Water$16.00Sephora · SkincareArenciaPDRN Booster Shot Cream with Peptides for Skin Recovery and Radiance$22.00Sephora · LipsAnastasia Beverly HillsKiss Theory Hydrating Glossy Shine Lip Balm$18.00Sephora · SkincareBeauty of JoseonDynasty Cream for Intensive Hydration with Squalene + Rice Bran Water$16.00 - $24.00Sephora · SkincareinnisfreeRapid Vitamin C Korean Brightening Serum for Dark Spots + Post-Breakout Marks​Acne & oil-control serums$32.00 - $45.00Sephora · SkincareBIOHEAL BOHProbioderm 3D Lifting Cream$34.00Sephora · SkincareDr. Jart+Premium BB All-Day Wear Korean Tinted Moisturizer with SPF 30Base makeup (foundation, cushion, concealer, setting)$49.00Sephora · SkincareAbibGlutathiosome Vitamin C toner pad for Dark Spot care & Skin GlowToner & treatment pads$24.00Sephora · SkincareS.NATUREAqua Squalane Moisturizing Lightweight Hydrating Face Cream$28.00Sephora · SkincareArenciaNAD+ Booster Shot Cream with Resveratrol for Skin Firmness and Plumpness$22.00Sephora · SkincareArenciaEraser Shot Glycolic Acid Booster Cream with BHA for Texture Refining and Pore Care for Acne-Prone Skin$22.00Sephora · SkincareBiodanceRejuvenating Caviar PDRN Real Deep Mask - 4 Pack for Natural Skin Renewal & Firming$5.00 - $19.00Sephora · Skincarepoint of view.snatch it eye serum with pdrn and peptidesAcne & oil-control serums$38.00Sephora · SkincareCell Fusion CPost α Cooling Essence Toner PadsToner & treatment pads$17.00Sephora · Skincarepoint of view.drip it nourishing glow serumAcne & oil-control serums$36.00Sephora · Skincarepoint of view.drench it soothing priming milk with rice water$34.00Sephora · SkincareBIOHEAL BOHPROBIODERM 3D Lifting Cream Face MistFace mists$21.00Sephora · SkincareAESTURAATOBARRIER365 Hydrating Milky Cream Mist$12.00 - $24.00Sephora · SkincareYepodaThe Mist Have - Hyaluronic Acid & Lavender Face Mist and TonerFace mists$24.00Sephora · SkincareinnisfreeGreen Tea Mighty Minis Gift Set for Hydration & Barrier Repair$24.00Sephora · LipsLANEIGESparkling Shimmer Lip Glowy Balm Duo Gift Set$32.00Sephora · SkincareErborianCC Cream Color-Corrector for Natural Luminous Finish with Korean 2% Centella Asiatica Extract and Hyaluronic AcidBase makeup (foundation, cushion, concealer, setting)$26.00 - $46.00Sephora · Tools and Beauty DevicesDr. Dennis Gross SkincareDRx SpectraLite™ FaceWare Pro 3-Minute LED Device$364.00 - $455.00Sephora · SkincareWELLAGEReal Hyaluronic Blue Ampoule Mask 5-Pack for Deep Hydrated Glass skinFreeze-dried ampoules$14.00Sephora · SkincareDr. Jart+Hyper Hydrating Mask Trio Holiday Gift Set$25.00Sephora · SkincareAbibHeartleaf Essence Pad for Instant Soothing & Skin coolingToner & treatment pads$24.00Sephora · Skincarepoint of view.whip it hydrating whipped cream with ectoin$38.00Sephora · SkincareMENOKIN30 sec Quick Bubble Mask - Lift with hibiscus collagen for firming & pore care$32.00Sephora · SkincareinnisfreeGreen Tea Korean PDRN™ Gift Set Smoothing & Firming$39.00Sephora · SkincareTHOMEExosome Boost Ampoule with Pantothenic Acid and CICA-EV Exosomes for Calmer, Healthier-Looking SkinFreeze-dried ampoules$19.00Sephora · SkincareWELLAGEReal Hyaluronic 100 Cream with Ceramide & Panthenol for 100hr Moisture-Lock$26.00Sephora · SkincareDr. Jart+Assorted 10 Mask Mega Haul Holiday Gift Set$60.00Sephora · SkincareALPYN3-in-1 Barrier Repair Serum with Azelaic Acid for Hyperpigmentation, Firming & Redness ReliefAcne & oil-control serums$58.00Sephora · SkincareDr. Jart+Cryo-V Jawline Lifting Mask with Collagen Peptides$10.50Sephora · SkincareHanyulKorean Yuja Brightening Hydrogel Sheet Mask Set with Vitamin C + Niacinamide + GlutathioneSheet, hydrogel & bio-cellulose masks$19.00Sephora · SkincareMENOKIN30 sec Quick Bubble Mask - Moist with 8 types of hyaluronic acid$32.00Sephora · FragrancesSol de JaneiroSpritz & Sol Cheirosa Mini Perfume Mist Gift SetPerfume (EDP, EDT, solid perfume, discovery sets)$39.00Sephora · SkincareMedik8Liquid Peptides Advanced MP Wrinkle Reduction Serum with 13 Age-Defying PeptidesAcne & oil-control serums$95.00Sephora · SkincareS.NATUREAqua Squalane Panthenol Nourishing Eye Cream for Firming, Dark Circles & Fine Lines$34.00Sephora · Body CareFenty Beauty by RihannaButta Drop Refillable Whipped Oil Body Cream with Tropical Oils + Shea ButterBody care (lotion, butter, scrub, hand cream)$24.00 - $79.00Sephora · SkincareinnisfreeGreen Tea Hydration Heroes with Hyaluronic Acid$39.00Sephora · SkincareSephora FavoritesSkincare Must-Haves Gift Set$60.00Sephora · SkincarefreshSoy Hydrating Gentle Face CleanserFace cleansers$16.00 - $78.00Sephora · Skincarepoint of view.snatch it face ampoule serum with pdrn and peptidesFreeze-dried ampoules$42.00Sephora · SkincareTorridenBALANCEFUL Azelaic Acid Blemish Serum for Redness & Spot ReliefAcne & oil-control serums$31.00Sephora · Skincarepoint of view.chill it plumping water moisturizer$38.00Sephora · SkincareFenty Beauty by RihannaButta Drop Hydrating Body MilkBody care (lotion, butter, scrub, hand cream)$36.00 - $60.00Sephora · SkincareMedik8Total Moisture Daily Facial Cream Moisturizer with Prebiotic Peptides for Hydration & Skin Barrier Support$49.00Sephora · LipsLANEIGEJuicePop Box Hydrating & Lightweight Oil Lip TintLip makeup (lipstick, liquid lipstick, lip oil)$23.00 - $28.00Sephora · SkincareWhippedPeach Pear Yogurt Face Mask CleanserSheet, hydrogel & bio-cellulose masks$26.00Sephora · LipsSummer FridaysMarshmallow Minis - Body and Lip Set$36.00Sephora · SkincareTHOMECPR Triple-Synergy Wrinkle Care Serum with Retinal, Peptides & Collagen for Visible Signs of AgingAcne & oil-control serums$27.00Sephora · SkincareGlow RecipeWatermelon Glow Ultra-Fine Mist$15.00 - $29.00Sephora · SkincareHanyulKorean Yuja Brightening Best Sellers Set with Vitamin C + Niacinamide$25.00Sephora · LipsJUNG SAEM MOOLLip-Pression Metal Nourishing Plumping Lip Gloss SerumAcne & oil-control serumsLip makeup (lipstick, liquid lipstick, lip oil)$26.00Sephora · SkincareRejuranPore Tightening Toner Pad c-PDRN® Gentle Exfoliator for Pores & Uneven TextureToner & treatment pads$29.00Sephora · SkincareBiodanceCollagen Starter Kit$30.00Sephora · SkincareSEPHORA COLLECTIONCinnamon Roll Eye MaskUnder-eye patches$4.00Sephora · SkincareCell Fusion CToning C Vita Retinal Anti-aging Eye Cream$21.00Sephora · FragrancesSEPHORA COLLECTIONVanilla + Almond Milk Body & Hair Perfume MistPerfume (EDP, EDT, solid perfume, discovery sets)Body & hair mists$15.00Sephora · SkincareDieuxFirm Revival HydroRetinal Firming Serum for Fine Lines & WrinklesAcne & oil-control serums$42.00Sephora · LipsLANEIGETint & Glow Mini Korean Skincare + JuicePop Box Lip Tint Gift SetLip makeup (lipstick, liquid lipstick, lip oil)$39.00Sephora · SkincareSEPHORA COLLECTIONNourishing & Repairing Foot Mask$5.00Sephora · SkincareFULLYRice Ceramide Moisture Essence Toner$20.00Sephora · SkincareDr. Dennis Gross SkincareDRx BioRejuvenation™ Serum with Collagen Amino Acids + G.N.A.Acne & oil-control serums$89.00Sephora · LipsKAYALIYum Cashmere Kiss Hydrating Lip Balm$24.00Sephora · SkincareSUNGBOON EDITORSilk Peptide EGF Intensive Collagen Ampoule 35mlFreeze-dried ampoules$28.00Sephora · SkincareKiehl's Since 18511cc* CollaShot Plumping Serum with Collagen & Peptides$55.00 - $78.00Sephora · SkincareDr. Jart+Mega Moisture Moment Kit: Ceramidin Skin Barrier Holiday Gift Set$52.00Sephora · SkincareHanyulKorean Red Rice Hydrating Hydrogel Sheet Mask Set + Ceramide + PeptidesSheet, hydrogel & bio-cellulose masks$19.00Sephora · SkincareHEVEBLUESalmon Caring Newpair PDRN Booster 100,000 Shot 1pNew to retailer$19.00Sephora · SkincareClarinsDOUBLE SERUM® Eye Brightening & Depuffing Anti-Aging Concentrate​Acne & oil-control serums$86.00

Amazon US surge list

Brand · exampleSurging SKUsBest rankCategory
L'Oréal
L'Oreal Excellence Creme, Light Brown [6] 1 Each (Pack of 3)		2464Makeup, Hair Care, Beauty & Personal CareAmazon
Tree Hut
Tree Hut Sugared Fantasy Shea Sugar Scrub, Exfoliating, Hydrating…		18225Skin Care, Beauty & Personal CareAmazon
Bath & Body Works
Bath & Body Works Distiller's Gin 3-in-1 Hair, Face & Body Wash 10…		164,897Skin Care, Beauty & Personal Care, FragranceAmazon
Revlon
Revlon ColorStay Overtime Liquid Lip Color, Forever Scarlett [40]…		15503Makeup, Hair Care, Beauty & Personal CareAmazon
Neutrogena
Neutrogena Oil Free Acne Face Wash with Salicylic Acid 16, fl. oz		14519Skin Care, Hair Care, Beauty & Personal CareAmazon
Maybelline
Maybelline New York Superstay 24, 2-step Lipcolor, Constant Cocoa 145		13614Makeup, Beauty & Personal CareAmazon
Dial
Dial Antibacterial Foaming Hand Wash Refill, Spring Water, 30 Ounce		12159Skin Care, Beauty & Personal CareAmazon
Covergirl
Covergirl Perfect Point Plus Eyeliner Pencil Espresso, 0.008 Ounce…		10992Makeup, Beauty & Personal CareAmazon
Schwarzkopf
Schwarzkopf Keratin Color Permanent Hair Color Cream, 4.3 Red Velvet…		8700Hair Care, Beauty & Personal CareAmazon
Dove
Dove Shampoo Intensive Repair for Damaged Hair Shampoo…		8767Skin Care, Hair Care, Beauty & Personal CareAmazon
Sol de Janeiro
Sol de Janeiro Agua Mistica Hair & Body Perfume Mist Limited Edition…		7100Beauty & Personal Care, FragranceAmazon
ATTITUDE
ATTITUDE Body & Face Wash, Unscented, Fragrance-Free, EWG Verified…		71,268Skin Care, Hair Care, Beauty & Personal CareAmazon
Aquaphor
Aquaphor Healing Ointment Advanced Therapy Skin Protectant, Dry Skin…		6103Skin Care, Beauty & Personal CareAmazon
GAOY
GAOY Red Cat Eye Gel Nail Polish, 16ml Holographic Glitter Jelly Nail…		6365Beauty & Personal CareAmazon
Old Spice
Old Spice Red Collection Body Wash for Men, Captain, 16 oz		6496Skin Care, Beauty & Personal CareAmazon

Fastest-rising categories

Eye makeup (mascara, eyeliner, eyeshadow, brows)31
Body care (lotion, butter, scrub, hand cream)30
Perfume (EDP, EDT, solid perfume, discovery sets)26
Lip makeup (lipstick, liquid lipstick, lip oil)21
Body & hair mists21
Face cleansers14
Base makeup (foundation, cushion, concealer, setting)14
Shampoo (incl. anti-dandruff, bars, dry shampoo)13
Hydrocolloid pimple patches5
Hair treatment & scalp care5

Method: Amazon US beauty & personal care (5 categories); products whose sales rank improved 50%+ in 7 days and now rank in the top 20,000 (362, variants merged). Rank change ≠ unit sales. Data: Keepa, 2026-09-29.

02

Brand-store launches

None.

03

Amazon new listings

Show 32 more

Related signals this week

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