本期 / 按读者

给品牌方的本期雷达

美妆与个护品牌、DTC 品牌、零售自有品牌、品牌孵化团队 · 2026 年第 40 周

358零售商新品

160消费者问句

21AI 引用品类

品牌要回答：对手本周上了什么、消费者在问什么、同一个产品各市场怎么叫、AI 回答这个品类时引用谁。最后一点越来越影响新一代消费者认识品牌的方式——没有被 AI 引用的品牌，在 AI 搜索里的可见度会明显偏低。

零售商本周新品

新品里的宣称用语

保湿LANEIGE · Cream Skin Milky Hydration Sheet Mask with Ceramid101▲17
提亮 / 光泽Arencia · Vitamin C Booster Shot Cream with Glutathione for 59▲12
紧致 / 抗老Biodance · Rejuvenating Caviar PDRN Real Deep Mask - 1 Pack 38▲1
痘痘 / 瑕疵innisfree · Rapid Vitamin C Korean Brightening Serum for Dar24—
SPF 防晒Abib · Airy Sunstick Protection Bar SPF50+ Broad Spectrum, S13▲5
屏障Torriden · DIVE IN 5D Hyaluronic Acid Glow Mist for Makeup-R12▼2
Clean 纯净Sephora Favorites · Cozy & Clean Makeup Value Set10▲5
持久 / 防水rhode · Pocket Bronze Long-Wearing Cream Bronzer7▲2
控油 / 无油ONE/SIZE by Patrick Starrr · On 'Til Dawn Mattifying Waterpr4▲3
敏感肌Abib · Gummy Sheet Mask Heartleaf Sticker Korean Face Mask f3▲2
可回收 / 再生料250 Pcs - 3.6 Inch x 5.7 Inch Pinch N Slide 3.0 PCR Smell Pr3新
纯素Serenida Purifying Shampoo for Oily Hair, Vegan Cruelty-Free2新
零残忍Serenida Purifying Shampoo for Oily Hair, Vegan Cruelty-Free2新
无香精HULKFIT Disposable Face Towels, 100% Cotton Unscented Tissue1新

消费者在问

AI 回答时引用谁

痘痘贴（水胶体）“acne patch”

healthline.com 36%reddit.com 27%aad.org 15%health.clevelandclinic.org 14%medicalnewstoday.com 9%

24,238相关回答

眼贴 / 眼膜“under eye patch”

reddit.com 41%healthline.com 23%allure.com 12%mayoclinic.org 12%my.clevelandclinic.org 11%

9,000相关回答

吸油纸“oil blotting paper”

reddit.com 50%healthline.com 14%aad.org 13%goodhousekeeping.com 12%chefsresource.com 11%

2,290相关回答

面膜（片状/水凝胶/生物纤维素）“sheet mask”

reddit.com 58%en.wikipedia.org 12%allure.com 11%vogue.com 10%healthline.com 9%

12,585相关回答

鼻贴“pore strip”

healthline.com 36%reddit.com 23%health.clevelandclinic.org 14%aad.org 14%allure.com 12%

6,780相关回答

功效棉片“toner pad”

reddit.com 37%allure.com 25%healthline.com 17%vogue.com 15%en.wikipedia.org 6%

1,759相关回答

漱口水粒 / 牙膏片“mouthwash tablet”

healthline.com 34%dentaly.org 24%webmd.com 17%pavillon.org 13%aaoinfo.org 12%

307相关回答

微针痘贴“microdart pimple patch”

glamour.com 22%vogue.com 22%reddit.com 21%health.clevelandclinic.org 20%allure.com 15%

105相关回答

单剂量 / 安瓶 / 次抛“skincare ampoule”

reddit.com 38%vogue.com 21%ulta.com 16%allure.com 15%hwahae.com 10%

1,367相关回答

一次性洗脸巾“disposable face towel”

reddit.com 47%cdc.gov 16%ulta.com 15%en.wikipedia.org 11%cleanskinclub.com 11%

584相关回答

微针眼贴“microneedle eye patch”

healthline.com 24%reddit.com 20%pubmed.ncbi.nlm.nih.gov 20%vogue.com 18%byrdie.com 18%

321相关回答

护肤软胶囊“serum capsule”

reddit.com 43%vogue.com 15%allure.com 15%healthline.com 14%pubmed.ncbi.nlm.nih.gov 13%

876相关回答

reddit.comhealthline.comallure.comvogue.comaad.orghealth.clevelandclinic.orgen.wikipedia.org

百分比 = 该网站在本品类前 6 个被引来源中所占的份额。引用来源里包含非行业网站，按原样呈现。

同一个产品，各市场怎么叫

品类	美国最常用叫法（月搜索量）	英国特有叫法
痘痘贴（水胶体）	pimple patch 165,000 · pimpel patch 165,000 · hydrocolloid pimple patch 74,000 · acne patch ≈49,500*	spot patch, spot sticker
微针痘贴	microdart pimple patch 4,400 · microneedle pimple patch 2,900 · microneedling pimple patch 2,900 · micro dart patch 1,900	microneedle spot patch
微针眼贴	microneedle eye patch 1,300 · micro needle eye patch 1,300 · hyaluronic acid microneedle patch 720 · microneedle under eye patch 390	—
吸油纸	blotting paper 14,800 · oil absorbing sheets 8,100 · oil blotting sheets 8,100 · oily skin blotting paper 1,300	—
吸油膜	oil control film 110 · oil blotting film 50 · oil absorbing film 10 · oil absorbing film sheets —	—
鼻贴	pore strip 9,900 · blackhead nose strip 5,400 · nose strips for blackheads 5,400 · nose pore strip 4,400	—
功效棉片	toner pad 8,100 · toning pads 8,100 · k beauty toner pad 5,400 · exfoliating toner pad 5,400	glow pads
一次性洗脸巾	cotton face towel 1,900 · disposable face cloth 1,600 · disposable face cloths 1,600 · dry face towel 1,600	disposable flannel
眼贴 / 眼膜	under eye patch 40,500 · under-eye patch 40,500 · undereye patch 40,500 · puffy eye patch 18,100	—
面膜（片状/水凝胶/生物纤维素）	collagen face mask 9,900 · mask sheet 8,100 · face sheet mask 6,600 · facial sheet mask 6,600	—
护肤软胶囊	retinol capsule 480 · vitamin c capsule serum 320 · capsule serum 260 · skincare capsule 260	—
单剂量 / 安瓶 / 次抛	skincare ampoule 1,900 · ampoule serum 1,000 · travel size skincare 880 · unit-dose packaging 590	—
漱口水粒 / 牙膏片	toothpaste tablet 5,400 · mouthwash concentrate 880 · chewable toothpaste 720 · portable mouthwash 590	—
补妆粉纸	powder paper 170 · powdered blotting paper 70 · face powder paper 30 · facial powder paper 30	—
黑头导出套装	blackhead removal kit 320 · blackhead remover kit 320 · blackhead remover liquid 90 · blackhead kit 70	—
水胶体卷材	hydrocolloid roll 18,100 · hydrocolloid tape 6,600 · pimple patch roll 3,600 · pimple patch tape 1,900	—
洁面 / 卸妆湿巾	makeup wipes 12,100 · makeup remover wipes 8,100 · facial wipes 6,600 · facial cleansing wipes 4,400	—
油皮防晒	sunscreen for acne prone skin ≈285,000* · suncream 110,000 · fungal acne safe sunscreen ≈35,000* · korean sunscreen 33,100	sun cream
次氯酸喷雾	hypochlorous acid spray 110,000 · hypochlorous spray 6,600 · face spray for acne ≈5,120* · hypochlorous acid facial spray 2,900	—
面部喷雾	hydrating face mist 8,100 · hydrating facial mist 8,100 · facial mist 5,400 · face mist 5,400	—
祛痘 / 控油精华	niacinamide serum 74,000 · acne serum ≈55,220* · pdrn serum 22,200 · azelaic acid serum 18,100	—
冻干安瓶	pdrn ampoule 390 · salmon dna ampoule 50 · pdrn ampoule serum 50 · freeze dried ampoule 10	—
洁面	facial wash 49,500 · salicylic acid cleanser 40,500 · facial cleanser 27,100 · face cleanser 27,100	—
身体痘护理	body acne wash ≈51,300* · acne body wash ≈51,300* · body wash for acne ≈24,820* · body acne treatment ≈15,340*	—
纤维素眼膜	bio cellulose eye mask 70 · biocellulose eye mask 70 · bio-cellulose eye patch 10	—
化妆调色板	makeup mixing palette 1,000 · make-up mixing palette 1,000 · foundation mixing palette 260 · mua palette 10	—
美妆泡罩杯	mask pod 40 · skin care pod 30 · face mask pod 30 · moisturizer pod 20	face mask pot
掰掰乐卡片装	snap sachet 30 · snap and squeeze sachet 10 · break-to-use card pack — · break to use pack —	—
旅行装小样	travel size toiletries 18,100 · travel toiletries 4,400 · travel size cosmetics 2,900 · carry on toiletries 1,000	travel minis, mini toiletries
底妆	concealer 74,000 · setting spray 40,500 · bb cream 33,100 · makeup setting spray 33,100	tinted moisturizer, tinted moisturiser
唇部彩妆	lip gloss 90,500 · lipstick 60,500 · lip stick 60,500 · lip stain 49,500	—
眼妆	cluster lashes 135,000 · mascara 110,000 · lash extensions 74,000 · eyeliner 60,500	—
腮红与修容	bronzer 40,500 · contour stick 14,800 · cream blush 14,800 · liquid blush 14,800	—
洗发	anti-dandruff shampoo 165,000 · sulfate-free shampoo 165,000 · shampoo 135,000 · clarifying shampoo 110,000	—
护发与头皮	leave-in conditioner 74,000 · hair growth serum 74,000 · hair oil 60,500 · hair mask 49,500	—
身体护理	body scrub 74,000 · body oil 49,500 · body lotion 27,100 · massage oil 27,100	—
香水	perfume 301,000 · eau de toilette 110,000 · eau de parfum 49,500 · niche perfume 33,100	—
身体香氛喷雾	hair perfume 27,100 · body spray 14,800 · body mist 12,100 · hair mist 5,400	—